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	<id>https://adamculpepper.net/</id>
	<title>Adam Culpepper</title>
	<updated>2026-09-01T00:00:00Z</updated>
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	<author>
		<name>Adam Culpepper</name>
	</author>
	<entry>
		<title>How I Built This Site&#39;s Hero Animation with GSAP</title>
		<link href="https://adamculpepper.net/blog/gsap-hero-animation"/>
		<id>https://adamculpepper.net/blog/gsap-hero-animation</id>
		<updated>2026-07-22T00:00:00Z</updated>
		<summary>A walkthrough of this site&#39;s contour-field hero: procedural SVG topo lines, DrawSVG staggers, ScrollTrigger parallax, and a real reduced-motion fallback.</summary>
	</entry>
	<entry>
		<title>How Much Does a Website Cost in Chicago? Real Ranges</title>
		<link href="https://adamculpepper.net/blog/website-cost-chicago"/>
		<id>https://adamculpepper.net/blog/website-cost-chicago</id>
		<updated>2026-07-25T00:00:00Z</updated>
		<summary>How much does a website cost? A Chicago developer who has scoped projects for 20 years shares real ranges by type, what moves the number, and how to buy well.</summary>
	</entry>
	<entry>
		<title>How to Hire a Freelance Frontend Developer: What to Ask</title>
		<link href="https://adamculpepper.net/blog/hiring-chicago-frontend-developer"/>
		<id>https://adamculpepper.net/blog/hiring-chicago-frontend-developer</id>
		<updated>2026-07-29T00:00:00Z</updated>
		<summary>What to know before hiring a freelance frontend developer in Chicago: how pricing works, the red flags that predict a bad project, and the questions to ask.</summary>
	</entry>
	<entry>
		<title>Freelance Developer vs Agency vs In-House: Who to Hire</title>
		<link href="https://adamculpepper.net/blog/freelance-developer-vs-agency"/>
		<id>https://adamculpepper.net/blog/freelance-developer-vs-agency</id>
		<updated>2026-08-03T00:00:00Z</updated>
		<summary>Freelance developer vs agency vs an internal team: I have worked all three ways since 1999, and this is who to hire for what, with the honest cost math.</summary>
	</entry>
	<entry>
		<title>A Technical SEO Checklist for Developers</title>
		<link href="https://adamculpepper.net/blog/technical-seo-checklist"/>
		<id>https://adamculpepper.net/blog/technical-seo-checklist</id>
		<updated>2026-08-06T00:00:00Z</updated>
		<summary>A technical SEO checklist from a developer who owns SEO at scale: crawlability, rendering, canonical tags, structured data, and the tools that prove each fix.</summary>
	</entry>
	<entry>
		<title>The Case for Static: JAMstack for Marketing Sites</title>
		<link href="https://adamculpepper.net/blog/static-sites-eleventy"/>
		<id>https://adamculpepper.net/blog/static-sites-eleventy</id>
		<updated>2026-08-11T00:00:00Z</updated>
		<summary>What JAMstack and Eleventy actually mean, when a static site beats a database-backed one, and when static is the wrong tool, from a developer who ships both.</summary>
	</entry>
	<entry>
		<title>Frontend Developer Interview Questions I Actually Ask</title>
		<link href="https://adamculpepper.net/blog/interviewing-frontend-developers"/>
		<id>https://adamculpepper.net/blog/interviewing-frontend-developers</id>
		<updated>2026-08-14T00:00:00Z</updated>
		<summary>The frontend developer interview questions I ask after years of running a hiring pipeline: the loop, why each question works, and the red flags on both sides.</summary>
	</entry>
	<entry>
		<title>Chicago Developer Salary Guide 2026: What the Numbers Say</title>
		<link href="https://adamculpepper.net/blog/chicago-developer-salary-guide"/>
		<id>https://adamculpepper.net/blog/chicago-developer-salary-guide</id>
		<updated>2026-08-18T00:00:00Z</updated>
		<summary>Chicago developer salary numbers for 2026: BLS medians, Built In pay by level, coastal cost of living math, and what moves an offer, from the hiring chair.</summary>
	</entry>
	<entry>
		<title>The Chicago Tech Scene in 2026: A Field Guide</title>
		<link href="https://adamculpepper.net/blog/chicago-tech-scene"/>
		<id>https://adamculpepper.net/blog/chicago-tech-scene</id>
		<updated>2026-08-24T00:00:00Z</updated>
		<summary>A field guide to the Chicago tech scene in 2026: who&#39;s hiring, where the hubs are, what the jobs pay, and why the cost of living math works in your favor.</summary>
	</entry>
	<entry>
		<title>A Core Web Vitals Field Guide for Marketing Sites</title>
		<link href="https://adamculpepper.net/blog/core-web-vitals-guide"/>
		<id>https://adamculpepper.net/blog/core-web-vitals-guide</id>
		<updated>2026-08-27T00:00:00Z</updated>
		<summary>A practical guide to Core Web Vitals optimization for marketing sites: which metrics matter, which fixes move them, and which web performance tweaks waste a sprint.</summary>
	</entry>
	<entry>
		<title>Web Performance ROI: What Site Speed Is Actually Worth</title>
		<link href="https://adamculpepper.net/blog/web-performance-roi"/>
		<id>https://adamculpepper.net/blog/web-performance-roi</id>
		<updated>2026-09-01T00:00:00Z</updated>
		<summary>The web performance ROI numbers that survive scrutiny: Deloitte&#39;s 0.1s study, Vodafone&#39;s LCP test, redBus&#39;s INP win, and how to buy speed work that pays for itself.</summary>
	</entry>
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