01Traverse log

From sliced PSDs to design systems

My first paid web work was freelance, back in 1999. School made it official: while studying Computer Information Systems I taught the CSS section of the web design program and wrote 50+ desktop applications, including one downloaded over 5,000 times. The full-time career started in 2006 at Transformyx in Baton Rouge, hand-slicing hundreds of PSDs into cross-browser HTML and CSS and helping run a CMS that served 500+ clients. When your markup has to survive IE6 and your changes go live for five hundred businesses at once, you learn to be careful early.

The agency years came next at FUSE: NAPA Auto Parts, the Orange Bowl, Marucci Sports. Campaign work runs on hard deadlines and art direction that has to land exactly as drawn. That stretch of Louisiana agency work is where the 2008 Gold ADDY for Best of Show happened.

In 2013 Packt published jQuery 2.0 Animation Techniques, the book I wrote with Dan Wellman back when jQuery was web animation. The decade that followed was product work at Envoc and then Trendsic: shipping application UI day in and day out, Vue when it was new, early JAMstack builds.

Adam Culpepper at his desk, working through a glass wall marked with handwritten notes
At the desk · notes on the glass

Now the senior years, at Universe, where I've been Web Lead since 2022: owning performance, large-scale SEO, and accessibility while managing six developers. Along the way I led a Figma design system that covers 150+ commercial sites.

Somewhere in there I traded Baton Rouge for Buffalo Grove, and the freelance work I take on now is for Chicago companies and remote teams. Working with me is measured, documented, and allergic to black boxes. If I build it, you can read it, run it, and own it.

  1. WP-01 · 1999

    First paid web work

    Freelance · Baton Rouge, LA

  2. WP-02 · 2006-2012

    Transformyx

    Lead frontend developer & web PM · Baton Rouge, LA

  3. WP-03 · 2011-2013

    FUSE

    Lead frontend developer · NAPA, Orange Bowl, Marucci

  4. WP-04 · 2013-2017

    Envoc

    Frontend developer

  5. WP-05 · 2017-2021

    Trendsic

    Senior UI & JavaScript developer

  6. WP-06 · 2021-present

    Universe

    Web Lead · performance, SEO & accessibility

    Current position

02Crew lead

Leading the crew

Most of these roles have carried a lead, manager, or founder title. Behind them: teams, hiring, and the people who ship.

  • Teams managed

    Web Lead over six developers at Universe today. Before that, onshore and offshore designers at Transformyx and a bench of interns and contractors at FUSE.

  • Hiring & interviews

    I own the hiring pipeline: sourcing, screening, technical interviews, onboarding, and training. Finding good developers and helping them get better is the part I like most.

  • Mentoring & culture

    Created and still running weekly Web Chats for the dev team, plus pod meetings and team-building. Two companies have handed me the culture-ambassador hat.

  • Community leadership

    For 15 years I ran Refresh Baton Rouge, the city's web developer community, and along the way founded Louisiana Designathon, organized Startup Weekend, and served as Web Design Chair on the Baton Rouge Social Media Association board.

03Control data

The ledger

The facts, surveyed and verified. The record behind the resume.

Base
Buffalo Grove, ILChicago Northwest suburbs
Experience
20 years professionalfreelance since 1999agency, product & enterprise
Book
jQuery 2.0 Animation Techniqueswith Dan WellmanAmazon (opens in a new tab) · Packt (opens in a new tab), 2013
Awards
Gold ADDY ×32008 Best of ShowSilver ADDYGold Aster
Open source
toggle-switchy (opens in a new tab) (46 stars)eleventy-plugin-responsive-images (13 stars)and more
Teams
Web Lead at Universemanaged 6 developershiring & technical interviews
Community
Founded Louisiana Designathon (2012-2022)Refresh Baton Rouge organizer (2011-2025)Startup Weekend organizer (2013-2015)
Certifications
8 Anthropic / Claude certifications (2026)

04Field reports

What it's like to work with me

In other people's words, from the 36 recommendations on LinkedIn (opens in a new tab). Quoted exactly as written.

Not only is he a wizard when it comes to javascript and front-end development, but he is also a huge team player.
Adam Culpepper is the definition of professionalism in the Web Development & Programming world, and a master at his craft.
He's thorough, innovative, and inquisitive. One of the great things about Adam is that he's always striving to improve himself.
Cover of jQuery 2.0 Animation Techniques Beginner's Guide by Adam Culpepper and Dan Wellman, Packt Publishing
Packt Publishing · December 2013

05Published work

The book

I wrote a book that was published in December 2013, jQuery 2.0 Animation Techniques, from Packt Publishing, co-written with Dan Wellman. It's a beginner's guide to web animation, and writing it meant explaining timing, easing, and restraint clearly enough that a stranger could learn them from the page, which is a sharper test of understanding than shipping code ever is. I animate with GSAP now, but those fundamentals, including knowing when not to animate, haven't dated a day.

06Off the grid

Off the clock

When I'm not shipping interfaces I'm usually planning the next trip somewhere new or out logging miles on the bike. Closer to home it's kayaking or throwing axes with respectable accuracy. And if there's live music anywhere nearby, I'm already there.

  • Travel
  • Kayaking
  • Cycling
  • Axe throwing
  • Live music

07Next waypoint

Working on something in Chicago?

Freelance frontend development and UI design for Chicago companies and remote teams everywhere. Tell me what you're building.